When performing animated videos, we try to make them as bright and positive as possible so that the main message is understandable and impressive at the same time. Working on the plot for the video clip of TM Ovoschnaya skazka, the specialists of our animation studio decided to make the most of the associative links with the brand name.
A light fairy-tale plot, where cute peas are hosted on the kitchen table, effectively and tasty complementing a vegetable dish, is remembered and causes positive emotions. The animation allowed to “revive” the presentation of a regular product, to make the trademark memorable.
Character animation in the video draws the viewer’s attention and highlights the brand from a television ad unit. Our 3D animation studio always analyzes the result of its work in terms of the effectiveness of the proposed approach.